THE BRAND I BUILT

Hardcore Italians

Founded: 2011
Platform: Shopify (since 2017)

What I Built

Hardcore Italians started as a niche content page and grew into a multi-million-dollar ecommerce brand and media platform.

Over the years, I’ve:

• Grown Facebook and Instagram to 1M+ followers each

• Generated $15M+ in lifetime Shopify sales

• Spent $3M+ spent on Meta ads

• Built a brand-driven ecommerce business, not a dropshipping store

• Navigated iOS14, creative fatigue, rising CPAs, and platform shifts like Andromeda

This wasn’t a straight line — it was built through testing, mistakes, iteration, and long-term thinking.

Why This Matters

I don’t give advice based on theory.

Everything I recommend is informed by:

• Running ads with real money

• Managing inventory, cash flow, and teams

• Building an audience that actually converts

• Making decisions when things aren’t working

This is operator experience — not coaching.